|Study location||Lithuania, Vilnius|
|Type||Winter course, full-time|
|Nominal duration||10 days (5 ECTS)|
|Tuition fee||€899 per programme|
|Application fee||€100 per programme|
Who can apply?
The entry qualification documents are accepted in the following languages: English.
No English language test required.
A motivation letter must be added to your application.
Please write in your own words why you want to attend Digital Marketing Winter course.
- Short course introduces students to Digital marketing essentials: Buying Personas, Buying Journeys, Consumer Behaviour and cross-platform communication, Metrics, Marketing Goals, Web Optimization, SEO, User Research Techniques, Advertising on Different Channels, Content Marketing and other.
- During the course students will have a possibility to attend digital marketing agencies, well-known organizations – ‘unicorns’ in Lithuania, will meet and will discuss with the key persons from digital marketing departments, together with digital marketing gurus and mentors will solve ‘real -life’ digital marketing cases through different tasks, based on project – based learning, theory, practice, groups and individual work, case studies and reflection methods.
- Digital Marketing Essentials; Basics of Digital Marketing KEY fields; Buying persons, Byers journey, Consumer Micro moments; Digital Marketing: cross-platform communication, goals, metrics, Case Studies; Web optimization; User research techniques SEO; Advertising on Google AdWords – SEM, Google Display Network, Mobile Advertising; Youtube advertising; Measuring Success with Google Analytics; Social Media Channels, Practices with Google Ads for Certificate; Digital Strategy Essentials; Content Marketing and Practices with Google Ads for Certificate; Google Ads for Certificate.
Booster your CV as 5 ECTS credits are well recognised!