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Digital Marketing

Tuition fee €899 per programme
Application fee €100 per programme

Overview

About:

  • Short course introduces students to Digital marketing essentials: Buying Personas, Buying Journeys, Consumer Behaviour and cross-platform communication, Metrics, Marketing Goals, Web Optimization, SEO, User Research Techniques, Advertising on Different Channels, Content Marketing and other. 
  • During the course students will have a possibility to attend digital marketing agencies, well-known organizations – ‘unicorns’ in Lithuania, will meet and will discuss with the key persons from digital marketing departments, together with digital marketing gurus and mentors will solve ‘real -life’ digital marketing cases through different tasks, based on project – based learning, theory, practice, groups and individual work, case studies and reflection methods.  

Programme structure

Topics:

  • Digital Marketing Essentials; Basics of Digital Marketing KEY fields; Buying persons, Byers journey, Consumer Micro moments; Digital Marketing: cross-platform communication, goals, metrics, Case Studies; Web optimization; User research techniques SEO; Advertising on Google AdWords – SEM, Google Display Network, Mobile Advertising; Youtube advertising; Measuring Success with Google Analytics; Social Media Channels, Practices with Google Ads for Certificate; Digital Strategy Essentials; Content Marketing and Practices with Google Ads for Certificate; Google Ads for Certificate.

Career opportunities

Booster your CV as 5 ECTS credits are well recognised!

Apply now! Winter semester 2022/23
Application period has ended
Studies commence
6 Feb 2023
Apply now! Winter semester 2022/23
Application period has ended
Studies commence
6 Feb 2023